Parker LORD

01 About the company

Parker LORD is

An American company acquired by Parker Hannifin, leader in sales of industrial adhesives and innovative solutions for oil and gas, aerospace, defense, automotive and other industries.

02 GOALS

Parker LORD’s Objectives

01. Development of a modern website with visual appeal that highlights LORD’s industrial branches.

02. Creation of an interactive website so users have better UX experience (download of technical spreadsheets, product use and installation, among others.)

03. Establish Parker LORD’s different branches and business units in the first position of Google Search.

04. Generate a video that conveys the experience of the annual International Rubber Journey event where speakers are invited to talk about the new adhesives and how they provide benefits to different industries.

03 IMPLEMENTED ACTIONS

Strategies

01. We designed the website and programmed it with 300 different sections and Google Search positioning was optimized.

02. We designed paid positioning campaigns in Google Ads using the Search Network and Display Network platform.

03. A video was created focused on the experience of the Parker LORD team at the Annual International Rubber Journey event.