Kellogg's
Services Provided
App
development
Influencers
campaign
Promotion
Kits
Development
Production of
POP Material
01. CONTEXT
What was the campaign about?
A Magical Christmas was a campaign designed for Kellogg´s R aimed at increasing Pringles R products sales in the country, specifically for the Farmacias Guadalajara franchise during the holiday season. Smile Marketing proposed a comprehensive campaign where consumers were motivated to buy, play and win. The campaign included the design and production of in-site communication material and promotion of the brand.
02. App development
Navijump
Smile Marketing designed and created an application where users can register their tickets, play and win prizes according to their scores in the general ranking.
03 Implemented Actions
Influencers campaign
To provide variety to the campaign, a group of 5 content creators were selected for both Youtube and Instagram platforms, these creators focused on our target (children and adolescents)
Total views
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MTotal interactions
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K04. Other services
Promotion
A group of specialized promoters, located at Farmacias Guadalajara’s main stores in the country, gave free samples of the product and promoted the product.
05 WHAT WE ACHIEVED
Our Results
Registered tickets
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K
