
02 GOALS
01. To generate a unique attendance to the celebration of the ninth harvest 2022 of 1,500 people during both days of the event
02. To generate sales of 200 packages through tour operators
03. Growth and brand positioning through social media networks: Facebook and Instagram
04. To generate direct B2C communication
03 SPECIFIC ACTIONS
01. Development of a new creative concept for social media networks related to the public and tour operators.
02. Renewal of the brand image in digital media.
03. Generation of constant content on Facebook and Instagram.
04. Campaign activation, “Ninth Harvest by Viñedos Los Rosales”, focused on communicating the newest edition of the annual event, taking place 45 minutes away from Querétaro and 10 minutes away from Tequisquiapan at KM 27 of the Tequisquiapan - Ezequiel Montes Highway.
04 WHAT WE ACHIEVED
Attendance of
+people during both days of the event
Sales of
+tickets to the event through social media networks
Sales of
+packages through tour operators, all generated through social media networks
Follower
+increase
Engagement
+during the campaign
05 OTROS SERVICIOS
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