SUCCESS STORIES

Viñedos Los Rosales

FAMILY VINEYARD

Provided services

Social Media

Branding

01 CONTEXT

Who is Viñedos Los Rosales?

Viñedos Los Rosales, a Mexican brand with more than 40 years in the industry, is a company that is recognized because of its passion and care for its grapes and wines. Being a family vineyard since its very beginnings, they started the adventure of producing high-quality wines, which are distinguished by the artisanal care at each step of the process. This, granting their entry to the category of “wine”, which recognizes them as grape harvesters (vines) and official wine producers.

02 GOALS

Viñedos Los Rosales Objectives

01. To generate a unique attendance to the celebration of the ninth harvest 2022 of 1,500 people during both days of the event

02. To generate sales of 200 packages through tour operators

03. Growth and brand positioning through social media networks: Facebook and Instagram

04. To generate direct B2C communication

03 SPECIFIC ACTIONS

The Strategy

01. Development of a new creative concept for social media networks related to the public and tour operators.

02. Renewal of the brand image in digital media.

03. Generation of constant content on Facebook and Instagram.

04. Campaign activation, “Ninth Harvest by Viñedos Los Rosales”, focused on communicating the newest edition of the annual event, taking place 45 minutes away from Querétaro and 10 minutes away from Tequisquiapan at KM 27 of the Tequisquiapan - Ezequiel Montes Highway.

04 WHAT WE ACHIEVED

Our Results

Attendance of

0

people during both days of the event

Sales of

0

tickets to the event through social media networks

Sales of

0

packages through tour operators, all generated through social media networks

Follower

0

increase

Engagement

0

during the campaign

05 OTROS SERVICIOS

Acciones Integrales Monroe

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